Changing my idea

Through various occurring problems with producing my first idea, I have decided to change it.This is because there were issues with how I was going to shoot with the green screen and how it would not work out in post production. I also started to lose track of where the project was going and that I felt it just was not working out. I also could not find anyone willing to sing the lyrics that I had created and so a video with this many problems was just not going to work very well when the final product was made.

I have now decided to go with the idea that was one of my first which was to create an electronic music video about someone going on a journey of discovery using the visuals of manly a car. I feel that this will work much better than my previous idea because I have a strict focus on what i want to achieve and how to achieve it. The video would consist of someone walking and driving through various parts of the world to try and discover themselves and who they are while also looking at the world as it is. This requires rather ambient electronic music I feel and so I will look into finding a suitable track that will work with the video and for the project as a whole. The main genre of music that this style would work best with is the Sound Wave genre which is a sub-genre of electronic music and has been used in previous projects similar to this idea. I feel that this new idea has a much better theme to it and would work much better. The video would take place at night time as I fell that this would add to the theme of electronic music, through my research this is a common theme within electronic music. Obviously this idea also comes with some challenges however I am certain that this one will work.

Lyrics for video

These are the lyrics that I have created for my music video. I have done this to try and add some more emotional weight to what is happening within the video to provide some context. The lyrics are mainly focused around the destructive nature of humans and each verse is divided into different topics where the world is going insane. The lyrics are meant to match the pace and tone of Bob Dylan's original lyrics and also match the instrumentals.

First Digi-Pack Mock up

Here is my first mock up of a Digi-Pack. Its just here to display some of the ideas that I have for when creating the actual Digi-Pack. First off, I'm trying to get the right blend of a minimal looking album while also capturing the heart and soul of the album by using bright and nice colours in general. I want to do this because it presents an album that has a lot going with it and so thats why there are lots of wild colours to display the idea that it is an interesting album. This album mock up does essentially use the same design as Pink Floyd's 'The Wall' however is given a different feel to it by the use of colour, in a way a kind of Coldplay vibe is presented I feel. The font that I have gone with is a kind of graffiti font that I think looks good with the white wall back drop behind it. This also evokes a kind of fun and playful vibe for the album because it also has the nice colours of blue and red while also seeming very bubbly in character. This is my first mock-up and so I will create another Digi-Pack with perhaps a different tone to it so that I can decide later on which theme I am going to go with. I think this one definitely brings a pop appeal side to it or alternative rock with bright melodies expected within the album, which in turn suggests that the music is very jumpy and fun.

Evaluation Questions

Throughout the course of creating my project I need to ensure that I use these evaluation questions in the process so that I can address them towards the end of the project when I am evaluating it.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I will need to make sure that I follow and challenge the forms and conventions of real media products so that my prodcuts will stand out and fit the criteria of what makes a music video, Digi-Pack and Advertisement poster. Looking at my research will be the easiest way to do this and decifer what I need to inlucde in my video.

How effective is the combination of your main and ancillary texts?

When creating my Digi-Pack and poster I will make sure to create links with the music video as well. This is vital to creating a brand for my products adnd it ties it all together so that the audience can understand what I have made.

What have you learned from your audience feedback?

My audience feeback willl be key when reviewing my products becuase I need to be able to say what I changed in my product becuase of the audience feeback and why I did this. Audience feeback is crucial first hand evidence as it gives me an idea on what I need to work on and what I should be making overall.

How did you use new media technologies in the construction and research, planning and evaluation stages?

I will need to make sure that I use a wide variety of new media technologies within my work and suggest how this helped me with creating my project. The new media technologies that I plan to use at the moment consist of, DLSR camera, GoPro camera, Blogger, Adobe Photoshop, Adobe Premiere pro and a tripod.

Storyboard

This is the storyboard for my idea that I have at the moment. I have mainly focused on the shot types that I will be using and given a basic idea of what the video will look like just based off pictures. I am trying to ensure that a variety of shots is used to make sure that I meet the criteria for the video. From shots One through to Six I am focussing on creating a stop motion section of the film in which a globe will rotate around in circle to give the immediate impression of the idea represented in the video that this is a problem that affects everyone. Moving on the video starts to focus in on a man on TV discussing the various problems. A penny is then shown dropping and from my research I discovered that close up shots are used  lot to imply significance to something/someone. This is helping me trying to establish the story type video that i am going for. 

My idea

I have decided from my mind map that I will go with the idea of a story line based song with lyrics connecting to the music video. I will also not be using copyrighted music and so the idea that has first come to my mind is to create a music video based of Bob Dylan's song 'Subterranean homesick blues' but with my own lyrics over the song instead which is in the genre of country/rock. I have chosen not do electronic music as I have not found many suitable candidates for a song that I would use and feel that this kind of video can still work within this genre of music. I have chosen this idea because I feel like it could work quite well when including the ideas that were also used in the real music video.  I would film myself holding up signs using various different shots to demonstrate this while also telling a story. Some of the problems facing this idea is using that the track would be without lyrics and therefore I feel like it would be quite hard to tell the story with only a guitar playing. I would also create my own lyrics to go over the instrumental which would match what was happening in the video. It will also be a challenge because of the green screen concept that I would like to incorporate for a person on TV to give the effect that they are on TV.  The video would be connected to the lyrics that I would make along with the instrumental. It would tell various storys of how the world is falling apart and affects everyone. The overall message that I would be trying to get across within the video is that the world is suffering and needs help from people as everyone is in it together.

Denied Permission

It has been well over a week since I sent out emails requesting to use certain music in my video and I ahve not heard a response. I am therefore going to decide that I am not going to try any further to get copyrighted music but instead create a music video based around non-copyrighted music using websites such as royalty free, as this seems the best way forward for my project

Mind map of main ideas

Here is my mind map for the ideas I think would be best to do for my music video. I think these would be the best ideas to use because they could all be done within the restrictions that we have and I also find would also find making these ideas very enjoyable. They also fit in well with the research that I have gathered on music video. 

Asking for music permission

I would like to use certain songs from artists that are signed to a label in my music video however I will need to try and get permission from the artist/record label therefore I will need to email them to see if this is possible.

Here are screenshots of my emails requesting permission to use electronic music from the label Ellum Audio and music from the artist Childish Gambino. If these get accepted then I may choose to use this genre of music in my video.

Conclusion for research on Print based album advertisements

I have learned quite a lot from the research that I have gathered from the print based album adverts. One of the most important things i've learned is that the genre that the album is in needs to reflect on the advert to ensure that the audience understands what they would be getting into while also being enticed and would feel like it would be worth buying. I've found that many albums with an upbeat sort of tone use vibrant colours to attract the audience and to make the album eye-catching. This however is contradicted by albums with a more mellow tone which use more black colours so that the audience understands the tone a lot better and would not be disappointed. This overall leads me to the conclusion that print based album advertisements do try to convey to themes of the albums and giving a sense of he tone without revealing too much meaning that the audience wants to know more about the album and therefore purchases it.

Furthermore, the font is also very important in trying to connect with your audience. From what I have researched it seems that the name of the artist is one of the largest parts on the poster and so try's to convey to the audience that it is that specific artists album which would immediately attract people that have liked there past material. Also, the font itself is very different for each poster that I have looked at but they usually go with something that fits what else is going on in the poster for example, the Coldplay album had so much crazy and wild colours going on that the font only added to this by being one of the biggest objects on the poster.