I have learned quite a lot from the research that I have gathered from the print based album adverts. One of the most important things i've learned is that the genre that the album is in needs to reflect on the advert to ensure that the audience understands what they would be getting into while also being enticed and would feel like it would be worth buying. I've found that many albums with an upbeat sort of tone use vibrant colours to attract the audience and to make the album eye-catching. This however is contradicted by albums with a more mellow tone which use more black colours so that the audience understands the tone a lot better and would not be disappointed. This overall leads me to the conclusion that print based album advertisements do try to convey to themes of the albums and giving a sense of he tone without revealing too much meaning that the audience wants to know more about the album and therefore purchases it.
Furthermore, the font is also very important in trying to connect with your audience. From what I have researched it seems that the name of the artist is one of the largest parts on the poster and so try's to convey to the audience that it is that specific artists album which would immediately attract people that have liked there past material. Also, the font itself is very different for each poster that I have looked at but they usually go with something that fits what else is going on in the poster for example, the Coldplay album had so much crazy and wild colours going on that the font only added to this by being one of the biggest objects on the poster.
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