Tuesday 29 September 2015

Print based album advertisement research/analysis




This advertisement shows the full album cover with various hits on the album below. This gives it a very simple but effective look because people will instantly understand the Foo Fighters logo. The font of of the Foo Fighters text is in bold and very large to give that big impact effect on the audience that this is a big compilation album of their work. Furthermore, the release date of the album is in a big thick font which enables the audience to easily see when it will be released. This therefore does a very good job of advertising what this album is and when it will be available. The red Foo Fighters logo is also a common colour used within the rock music genre itself and so informs the audience that this album is a collection of their best rock hits. The positioning of the Foo Fighters logo is right in the centre of the advert and is also the most vibrant thing on the advert, drawing the audiences attention straight to that area of the advert. 



This album advertisement is very out in the open with its concept and image. It uses very bright and unique colours such as purple to draw the audience in and to make it seem like generally a very colourful album with colourful music. The font that displays the band name is very large and takes up most of the advertisement and so you can tell from this that the main name is to get the name of the band out there for people to see. The colour of the band name also contrasts with the name of the album as one is white and one is black. This could convey that they will talk about conflicting emotions within the album and therefore further sets the tone of the album for the audience.



Here the audience will immediately be drawn in to the strange image which takes up the whole advertisement. This could of been done because it is an electronic album and so could contain random music which is complied together. This means that the advertisement is explaining to the audience what the album is like. Furthermore, there are also very bright colours within the advertisement including the text of the artists themselves. This conveys to the audience that it is not a very dark album and actually is very light hearted overall. The fact that the monkey is in space may also question the audiences sense of reality and relates to some of the tracks on the album such as 'Where's your head at' where the title speaks for itself.


This print based advertisement instantly stands out as very brightly coloured and white in colour. This keeps it very simple as there are only 3 colours in the whole advertisement. White,Black and light blue. The black therefore contrasts with the rest of the advert and could infer to the audience that there is a darker side to the album. This print based album advertisements main focus is the artist 'wretch 32' as he is the dominating figure within the advertisement. He could be trying to tell the audience that the album is about him and him alone which is why nobody else is in sight. The text of the artist is also in a graffiti like font and so tells the audience that there is a gangster side to him. The album name text however is very straight forward and bold to signify that he wants to make a statement. This also features some of the artists that feature on the album in smaller text to attract the audience even more.


This print based advertisement indicates that the artist Jessie J wants to put herself out there straight away because pretty much the whole poster is covered by her face. Furthermore, the text of the artist stands out from the rest of the black colour of the poster as it is in a thick gold colour font further depicting the idea that they want to let the audience know who the artist is and that they are a flashy and bright kind of person. In addition to this, about 25% of the advert contains text which talks about the single 'Price Tag; which was an international hit and put the artist on the map. This is a very big ploy to get people to buy the album because most people liked that single and so they would then hope that the rest of the album would be like that because it is advertised as such. This si the pop genres way of advertising because they already have the benefit of all ready having hot singles to help push the sales of the albums.


Here is a print based album advertisement from an indie rock band. You can instantly tell the ambitions of the album by eh use of wild imagery by having a heart in the shape of a grenade that is bleeding. This infers that the advertisement is going for a specific target audience and that would be people into hard-core rock/ rock as a whole. This is because overall it is presenting violent imagery and so this kind of imagery is only displaced on rock albums really. This advertisement is also kept rather simple by only having three colures total: Black, red and white. These all allude to the violent side of the album that the audience would be expecting and it is kept simple so people can just understand it and get it. The font is also very large however the artist font is slightly larger than the album title showing they want to present themselves as a large band. The colour of the font also links to the hand indicating that the hand is the band and that the grenade is the American idiot. this depicts the idea that the band are going to grab America and talk about is problems.


This print based album advertisement is of the artist Ed Sheeran who is mainly a soul song writer who uses soft guitar chords within his songs. I think that this is depicted very well within this advertisement because it uses very warm feeling colours and just has a sense of joy about it with an undertone of sadness. The only image in the poster is of the artist himself who further helps bring these warm feelings together with a slight smile but seems hesitant at the same time. This advert is also interesting in the fact that it only subtly indicates what the album is called by putting a small plus sign in the middle of the advertisement. This relates to the subtle undertones of the genre itself and so relates to the album on a good level. This proves to be different to other genres that advertise as the audience itself never clearly get told what album to buy. On the other hand, this could of been done just because it proves how big of an album it is that people know what it is already.


This album advertisement is for a slightly psychedelic rock genre and so this is represented within the advert. For example the bright mixture of colours gives off the idea that the album is bright in tone and so implants this idea into the audiences head. Furthermore, the artists name is in the very middle of the poster and so I realise that this is a recurring theme for many of the posters that I have analysed and so this gives me something to think about when creating my own advertisement. The album then takes a more serious tone on the bottom half as it talks about the release date and so on. This makes the release date and how you can get the album easy to see and so does very well at advertising to the audience. The font for the artist is also very different from the rest making it seem like the artist stands out from the normal advertising. This also leaves an impression on the audience because it implants the artists name into there head.



Here the Stone Roses use a very artsy kind of advertisement for their album. It contains lots of wacky colours being thrown around like paint to indicate the craziness of the album. The font of the artists is in thick black and bold as if they are making a statement about who they are. It is also the same font as the name of the album however they are on opposite sides of the advertisement with the whacky colours splitting them apart. This could be telling the audience that this album is not the same kind of rocky music they are used to and instead they go for something quite alternative and unique. On the other hand, the positioning of the text 'The Stone Roses' is outside of the mess going on in the middle which suggests that they are out of that mess and it was only used to grab the audiences attention in the first place.



Mylo Xylto is an alternative rock album produced by Coldplay. This album cover straight away implys that this is a very happy album because of all the wild bright colours that are used. Furthermore, these colours are very eye catching to any audience and will make people look at it at least for a bit. The title of the album is presented in a very different way in comparison to the other album adverts that I have looked at. It is in a very large font covering most of the advert and also is just an outline of letters making it seem almost transparent in comparison to the rest of the colourful advert. This is a great example of using visuals to catch the eye of the audience and therefore is marketed very well. On the other hand, this may only be done to fit with the themes within the album and so if someone purchases this then they will be pleased with what they were expecting in the album. Theres also a bright explosion behind the title of the album and so this indicates the destrucitve nature of the album and how they may explore themes of destruction.

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